It's footage of a recent Phoenix concert at Madison Square Garden, in which Daft Punk made a guest appearance. The concert generated a ridiculous amount of coverage online.
It really got me thinking about how different things are in the music industry today. A few short years ago, it didn't have a clue how to harness the power of online content. Frankly, it took the music industry what seems like an eternity to understand that digital media, whether pirated or otherwise, wouldn't bring forth its demise. If anything, the plethora of video sites (not to mention fans' blogs) have improved the industry's advertising capabilities.
Case in point, the concert footage. Daft Punk hasn't released material since 2007, and is set to release the highly anticipated soundtrack for Tron Legacy in December.
Publicity-wise, playing a surprise set was an incredibly savvy business move. As noted, it generated a ton of press. In a day in age where virtually everyone has a smartphone, it was only a matter of time before videos of the concert started to emerge online.
At the time I publish this post, some youtube videos of the concert - and there are several - have been viewed just under 100,000 times in the first two days since it was posted.
Online video content, in this case unauthorized concert footage, is doing Daft Punk and its record label a favour. It's providing them with free advertising. What's more, video content of a surprise concert appearance is undoubtedly going to generate more attention from fans than a simple article in a magazine ever would.
The soundtrack for Tron Legacy is going to be ridiculous.
ReplyDeleteI saw Phoenix at Lollapalooza last summer. They're better with Daft Punk!
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