As funny as it is, would it compel you to go purchase a Subaru Forrester? Enjoy the ad!
And check out more funny ads I've blogged about here.
Wednesday, February 23, 2011
SUMORU
In terms of funny/disturbing ads, I think this one might take the cake. It's an advertisement for the 2011 Subaru Forrester. It's a funny parody on traditional car ads. It's a funny ad, if not mildly disgusting...
As funny as it is, would it compel you to go purchase a Subaru Forrester? Enjoy the ad!
And check out more funny ads I've blogged about here.
As funny as it is, would it compel you to go purchase a Subaru Forrester? Enjoy the ad!
And check out more funny ads I've blogged about here.
Friday, February 18, 2011
SOCIAL MEDIA
Social media is at the vanguard of new techniques to communicate with clients, friends, family and so on. Tools like Twitter and Facebook allow people from far reaches of the earth to communicate with each other, and engage each other on a level that was virtually unthinkable in years past.
Businesses have been keen to use social media to engage customers. According to The Wall Street Journal, the most successful business firms which use social media use it to engage customers in a two-way dialogue and to invite people and get them involved. The way businesses use Twitter and Facebook is different than the way individuals use these social media devices; not to mention there are some drastic differences between these tools. What then can businesses learn from the way its customers use social media?
When individuals use social media such as Twitter, it is typically to interact with people they may not necessarily have a connection to. It's a rather impersonal tool, where unknown individuals can follow your messages, and view your profile. This is in stark contrast to Facebook, where users must be accepted as friends in order to follow, or view certain information about a user. Typically, only friends view your profile.
Individual users on Twitter typically use it as a means to communicate a simple message, usually related to something they've seen on TV or on the Internet, whereas users on Facebook use it to communicate personal messages directed towards friends and family.
What this means for the business community is quite clear: campaigns to reach a customer base would be far better served on Twitter than on Facebook. Facebook is far from the ideal location for a business to pitch its wears in comparison to Twitter.
That being said, a well organized, integrated campaign which uses both tools will undoubtedly be more productive and yield better results than either individually.
Businesses have been keen to use social media to engage customers. According to The Wall Street Journal, the most successful business firms which use social media use it to engage customers in a two-way dialogue and to invite people and get them involved. The way businesses use Twitter and Facebook is different than the way individuals use these social media devices; not to mention there are some drastic differences between these tools. What then can businesses learn from the way its customers use social media?
When individuals use social media such as Twitter, it is typically to interact with people they may not necessarily have a connection to. It's a rather impersonal tool, where unknown individuals can follow your messages, and view your profile. This is in stark contrast to Facebook, where users must be accepted as friends in order to follow, or view certain information about a user. Typically, only friends view your profile.
Individual users on Twitter typically use it as a means to communicate a simple message, usually related to something they've seen on TV or on the Internet, whereas users on Facebook use it to communicate personal messages directed towards friends and family.
What this means for the business community is quite clear: campaigns to reach a customer base would be far better served on Twitter than on Facebook. Facebook is far from the ideal location for a business to pitch its wears in comparison to Twitter.
That being said, a well organized, integrated campaign which uses both tools will undoubtedly be more productive and yield better results than either individually.
Friday, February 11, 2011
WRITER V. PUBLISHER
As author Matt Dugan can attest to, publishing a book or a manuscript is apparently a terribly difficult process. He worked on a novel for two years before is publisher nixed it, and sent him back to the drawing board. It would be tremendously disheartening to put in two years of work only to be told that it won't be published.
But as Julie Wilson - also known as Book Madam - pointed out on her blog, there are now far more options at the disposal of authors. The traditional relationship between authors and publishers is changing.
However, just because authors are able to bring their work to market doesn't mean they ought to. Although publishers can stand in the way, they do provide legitimacy to work. If I had a brilliant story idea, I would still work through traditional channels.
I implore you to check out bookmadam.com for a more in-depth analysis of the emerging trend in publishing.
Author Matt Dugan (Photo from InsideToronto.com)
But as Julie Wilson - also known as Book Madam - pointed out on her blog, there are now far more options at the disposal of authors. The traditional relationship between authors and publishers is changing.
However, just because authors are able to bring their work to market doesn't mean they ought to. Although publishers can stand in the way, they do provide legitimacy to work. If I had a brilliant story idea, I would still work through traditional channels.
I implore you to check out bookmadam.com for a more in-depth analysis of the emerging trend in publishing.
Tuesday, February 01, 2011
TOP SONGS OF 2010
You may be wondering why I'm coming out with a list of my ten favourite songs of 2010 now, a month into 2011. The reason, frankly, is quite simple: it took me until now to narrow my list down to ten songs. In any case, the following is a (very eclectic) list of my favourite songs of 2010 in no particular order - it took me a month to compile a list of 10 songs, it would take me at least another month to rank them...
Erykah Badu - New Amerykah, Pt. 2: Return of the Ankh
Window Seat is an amazing song performed by an accomplished R&B artist with an amazing voice. There's no greater song to listen to when you just want to wind down after a busy day.
Flying Lotus - Cosmogramma
There's so much happening in this entire album that you'll have to listen to it several times just to appreciate the skill with which Flying Lotus crafted his songs. Galaxy in Janaki is one such song that you'll likely have to listen to over and over again to truly appreciate it.
Daft Punk - Tron: Legacy (Original Motion Picture Soundtrack)
I anticipated the release of the Tron: Legacy soundtrack more than any other in 2010. Overall, it wasn't my favourite of the year, but the song Derezzed made this album worth the wait.
Beach House - Teen Dream
10 Mile Stereo is a great song with a cool nostalgic feel. Nothing else needs to be said. Check it out.
Arcade Fire - The Suburbs
The Suburbs, nominated for a Juno, is a good album by the Arcade Fire. Most music critics will argue that Sprawl II (Mountains Beyond Mountains) is the best song off the album. Don't get me wrong, it's an amazing song, but it's not my pick. Rather the closer, The Suburbs (Continued) is my favourite song of the record. It's a short, dark song that gives me chills whenever I listen to it.
James Blake - Klavierwerke EP
R&S Records
R&S Records
It's really hard to describe why I like this song, but give I Only Know (What I Know Now) a try. It's an eerie, progressive sound that is worth a listen.
Foals - Total Life Forever
Warner Music UK Limited
Warner Music UK Limited
I'll be the first to admit I didn't like album Antidotes by Foals; However with Total Life Forever, Foals have redeemed themselves in my opinion. If you haven't heard this album yet, I suggest you go pick it up. Nominated for the Barclaycard Mercury Prize, it's one of my favourite albums of 2010, and it was hard to choose only one song to put on this list. But for the purposes of this list, the title track Total Life Forever is my pick.
Quick side note, I would also recommend getting their iTunes Festival: London 2010 EP.
Quick side note, I would also recommend getting their iTunes Festival: London 2010 EP.
Big Boi - Sir Lucious Left Foot... The Son of Chico Dusty
This could be one of the most underrated albums of 2010. Sir Lucious Left Foot is a great hip hop album created a musical visionary, who manages to blend various styles of music into a new and exciting genre. I recommend the song Shutterbugg featuring Cutty.
Broken Bells - Broken Bells
The Mall and Misery is a great song performed by Shins frontman James Mercer and Danger Mouse. I'm not getting lazy, there's just really nothing else to say. Go listen to it.
Caribou - Swim
Hands down my favourite record of 2010, Swim by Caribou. Nominated for the Polaris Music Prize, and a Juno, this record is critically acclaimed, and rightly so. Pick up the album and listen to it from start to finish, you absolutely won't regret it. Having to choose only one song, I'll suggest you listen to Leave House, but the whole album is great.
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